222uesday LLC — est. creative company
222UESDAY
I create, connect, amplify and build.
Music, media and culture work that doesn't just look good — it moves. Records become stories, stories become campaigns, campaigns become communities.
(01) What is 222uesday
222uesday is a creative company building ideas, experiences and platforms at the intersection of music, media and culture. We make the work, and then we build the places the work lives.
Create
Records, campaigns, films, identities — made with a point of view.
Amplify
Press, strategy and rollouts that get the right eyes on the work.
Build
Magazines, newsletters and communities we own and operate.
What we do
(02) Hover or tap a discipline
Rollouts, release strategy and artist development built around the record — not around a template.
Music
Rollouts, release strategy and artist development built around the record — not around a template.
- Single & album rollouts
- Artist development
- DSP + playlist strategy
(03) The 222uesday universe
Projects & platforms
The Basixs
A creative community and creator-focused concept — resources, sessions and collaboration for people who make things.
Get on the listThe Frequency
A newsletter and media channel: what we're listening to, watching and arguing about, sent straight to you.
SubscribeMy Dreams Matter Too
A creative expression and community project centering the dreams young people are told to shrink.
Learn moreThe BackPack Mixtape
A back-to-school campaign pairing supply drives with a community mixtape from local artists.
See the campaign(04) Start where you are
Which one are you?
The record is finished and the rollout is a blank page.
Release strategy, press and a six-week plan that treats the project like a place.
Bring me the ideaProof
Midnight Run
A six-week rollout for an independent R&B project — built around one late-night idea and a city that never turned the lights off.
- 412% streaming lift
- 3 editorial playlists
- 11 press placements
(05) Receipts
The work
Work with 222uesday
Let's build something
Tell us about the record, the brand, the idea you can't stop thinking about. You'll get back a real point of view on how we'd build it — not a rate card.
Let's build it